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Created in Seoul by Dr. Jo Seok-yong, a licensed Korean medicine doctor. Two calm steps your skin can keep.
Recognized at home


Daily serum. Weekly reset.

Meet Dr. Jo
For twenty years, Dr. Jo Seok-yong worked with reactive skin at his Gangnam clinic. When one bride’s skin would not settle, he blended an herbal ointment by hand. That patient-first restraint became Baegayul.
Today, the licensed Korean medicine doctor still leads the brand from Bluecellab, the Seoul lab he founded in 2017.


The everyday water step
50 ml / 1.69 fl oz
Hydration that builds over two steady weeks, not one dramatic day.
Learn about the serum
Barrier-led. Honestly formulated. Made to repeat.